JAM360° is a marketing and branding consultancy born to help your company gain a 360° branding view.

Brands are complex and multifaceted entities. They have an essence, a relationship with consumers, and a personality. They are symbolic, build myths and narratives, and can even be cultural influencers.

However, for consumers to view brands as consistent and robust, it’s vital to consider branding a serious and strategic activity. This is what JAM360° is all about! We work hard with your company to leverage your branding efforts, building brands with an outstanding purpose.

We meticulously explore a wide range of intangible and connotative elements, crafting complex and iconic brands. Our process involves developing symbolic aspects and associating them with cultural meanings, all while deeply evaluating brand identity in light of consumer behaviour.

Why should your brand stick to empty speeches and narratives?

We go beyond platitudes and clichés, bringing an innovative perspective to branding. Our work is based on over 20 years of experience and solid academic foundations.

From our deep theoretical foundation, we evaluate your brand from diverse perspectives, including semiotics, anthropology, psychology, sociology, and narratology. On the other hand, from our executive experience, we adapt our recommendations to your company’s reality, analysing the competitive scenario and the market positioning and including other key environmental variables.