Branding & Brand Identity

We strive to help your brand consistently stand out in the market. BRAND IDENTITY BRANDING &

BRAND ESSENCE

Your brand needs an essence and values that differentiate it from competitors. It needs to call consumers’ attention to something that makes them identify with and resonate with it.

We work to help you find what is essential and intrinsic to your brand. What are the key elements? What are the secondary ones? How is the brand identity related to the market positioning? We help answer these questions, bringing clarity to your branding.

REBRANDING

Is your brand getting old? Does it reflect your company values? We run a diagnosis to understand how consumers see your brand and rebuild your identity.

What can be kept? What needs to be changed? What should the new visual brand identity be? How does the rebranding reflect the brand personality? What about the brand relationship and its storytelling? These questions are essential to direct the rebranding process.